Why do consumers prefer one soy sauce over another? It’s not just the brand ?
it’s the umami and the lingering aftertaste.
Using the Insent Taste Sensing System, we found that some Thai soy sauces deliver deeper umami that stays longer after swallowing.
Global research confirms: this “lingering umami” is what makes products feel premium and worth paying more for.
Brands with stronger aftertaste can:
Stand out in the market
Justify higher pricing
Increase repeat purchases
With Insent, manufacturers can measure taste objectively, cut sensory panel costs, and create premium formulas with confidence.
Because ultimately…
People don’t choose the most famous soy sauce. They choose the one that tastes richer — and stays with them longer.
